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Real problems.
Product decisions.
Working software.

AI SaaS · Career Intelligence · Founder & Product Manager · 2025–Present
Shortlstd
An AI-powered career intelligence platform for people who need ranked job fits, sponsorship signal and application-ready documents — not another noisy job board. Live at shortlstd.com.
Live
The problem

Job seekers waste time on poor-fit applications. Generic boards dump volume without ranking against a real profile. Tailoring a CV for every listing is slow. Candidates who need UK employer sponsorship often cannot tell which roles are actually viable. Shortlstd was built to close that gap with productised career intelligence.

Product vision User discovery Prioritisation AI features UK sponsorship data Iteration
What I owned
Vision
Defined product vision and roadmap around job discovery, skills-based matching, sponsorship filters and application intelligence
Decide
Prioritised features — matching, AI CV/cover-letter generation, sponsor signal, tracking — and coordinated technical delivery
Ship
Took the platform from validated problem to a functioning live product people can use today
Learn
Iterate on product based on how people actually search, generate and apply — not vanity metrics
Operational Product · Charity Sector · Assistant Operations Manager · 2025–Present
FareShare Cymru
Digital Delivery
FareShare Cymru redistributes surplus food across Wales. In my role as Assistant Operations Manager I combine frontline operational work with digital product development — turning what operators struggle with into requirements, workflows and live software they can use.
Ops
The problem

Operational teams needed clearer digital workflows for day-to-day delivery and dispatch work, compliance recording and related warehouse processes. Paper and fragmented steps made validation, visibility and consistency harder. Improvements had to work for people on the floor — not only look good in a workshop.

User discovery Requirements Workflow design Prioritisation UAT Live ops support
How I contributed
Users
Understood operational users and problems from frontline experience — not only stakeholder meetings
Specs
Translated needs into product requirements, workflows and prioritised feature decisions
Build
Worked through development and implementation with delivery partners
Live
Supported UAT, refinement and day-to-day use of live operational software, including delivery/dispatch workflows
AI Product · Travel Planning · In development
Itiravo
An AI-first native travel planning product in active development. Focused on turning messy trip intent into structured, usable plans — still pre-public launch and not positioned as a commercially established product.
Build
The opportunity

Travel planning is fragmented across tabs, notes and generic chat tools. Itiravo explores an AI-native product that starts from the traveller's constraints and produces plans people can actually follow — with product decisions grounded in discovery rather than feature sprawl.

0→1 product AI UX Discovery Prototyping
Status
Now
In development — product definition, prototyping and iteration in progress
Not
Not publicly launched or commercially established — included to show ongoing product work
Tech Company · UK & India · 2026–Present
INSYNERA LTD
A UK technology company based in Newport, Wales. We build web platforms and digital systems for businesses that need clearer lead capture, follow-up and digital workflows — scoped to real client problems rather than template packages.
Now
What we do

INSYNERA works with established businesses — primarily trades, hospitality and local services — to replace scattered, manual customer acquisition steps with structured digital systems. My role covers product direction, client delivery and coordinating a remote development team across the UK and India.

Web platforms Digital workflows Client delivery UK & India
Product angle
UK
Client delivery of web platforms and automation for SMB needs
IRBS
Product arm includes IRBS — retail POS live in production for the Indian market
Retail Tech · India Market · Live / In Production
IRBS — Retail POS System
A web-based retail point-of-sale system built for the Indian retail market — now live in production. Owned from problem definition through product decisions and implementation for how independent stores actually sell, bill and stock.
Live
The problem

Independent supermarkets and grocery stores need an affordable POS that fits Indian retail operations — not an enterprise suite. The product work focused on clear billing flows, stock visibility and payment realities on the shop floor, then shipping a system operators can run day to day.

Product ownership Billing / POS GST billing UPI payments Inventory Implementation
What was delivered
Live
Production retail POS — in use as a delivered product, not a concept
Bill
Point-of-sale billing with GST-aware invoicing and receipts
Pay
UPI payment capture and reference tracking on transactions
Stock
Inventory management aligned to day-to-day retail operations
Core skills

The toolkit
behind the work.

Product management
Problem discovery & user research
Requirements & PRDs
Feature prioritisation
User stories & acceptance criteria
Roadmapping
UAT planning & execution
Stakeholder workshops
Product iteration
Delivery & operations
Cross-functional delivery
Workflow design
Agile delivery (Scrum/Kanban)
Change support & adoption
Operational reporting
Gap analysis (AS-IS / TO-BE)
Root cause analysis
Live product support
Tools & technology
AI / SaaS product tooling
Microsoft Power Apps
SharePoint & Power Platform
Dynamics 365 CRM
Excel & data reporting
SQL
ServiceNow
Web platforms
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